Neo USA Food Co. was founded in 2002 with the main objective to produce a delicious and healthy fruit jelly. Our Founder and CEO, Peter H. Kim, has always stressed putting the customers first and delivering the best product at an affordable price. This attitude has been the backbone instilled at Neo USA Food Co. day in and day out.

After extensive research and development, the perfect product was created. This fruit jelly came to be known as Fruzel. Our primary brand, Fruzel, is a natural, fat free, and low sugar fruit snack made from a tasteful blend of seaweed extract, coconut, and purified water. Neo USA Food Co. has built the Fruzel brand from ground up by continually innovating and growing as a company. Fruzel is a well-known fruit jelly brand around the world. It has been sold to major supermarkets including Costco, SuperValu, Albertsons, and other nationwide distributors. Originating from the West Coast region of the United States, Fruzel has expanded globally reaching markets in Mexico, South America, South Pacific and Asia.

The mission of Neo USA Food Co. is to provide the highest quality products with the best customer service. To accomplish this, Neo USA Food Co. will continue to strive to become an innovative leader in the industry and keep our customer satisfaction as our number one priority.